Yard-bird ("We") are committed to protecting and respecting your privacy.
This policy (together with our terms and conditions and any other documents referred to on our site) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting https://yard-bird.com/ you are accepting and consenting to the practices described in this policy.
For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is HDLS (HK) LIMITED of 21st Floor, The Phoenix Building, 23 Luard Rd, Wan Chai, Hong Kong.
Who we are and what we do
We use our platform to connect homeowners with professional providers of home maintenance and improvement products and services. In some cases, we work with business partners to make these services more widely accessible.
We process personal data in order to facilitate the making of contracts for services between the homeowner and the professional service provider and/or suppliers
We do not collect ‘sensitive data’ (that is data about such matters as your religious beliefs or political opinions).
Information we may collect from you
We may collect and process the following data about you:
- The information you give us. You may give us information about you by filling in forms on our site https://yard-bird.com/ ("our site") or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our service, search for specific products and/or services, place an order on our site, participate in reviews on our site and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number.
- Information we collect about you. With regard to each of your visits to our site we may automatically collect the following information:
- technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
- information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
- Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. These cookies do not collect information that identifies a visitor and all information collected by these cookies is anonymous.
- Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your log-in details). Information collected by functionality cookies may or may not be anonymised, but they cannot track your browsing activity on other websites. The functionality cookies on our site only collect anonymous information.
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Except for essential cookies, all cookies will expire after 90 days.
Uses made of the information
We use information held about you in the following ways:
- The information you give to us. We may use this information:
- to provide the products and/or services associated with our site and to provide you with the information, products and services that you request from us;
- to provide you with information about other products and/or services we offer that are similar to those that you have already purchased or enquired about;
- to provide you, or permit selected third parties to provide you, with information about goods and/or services we feel may interest you. If you are an existing customer, we may contact you by electronic means (e-mail or SMS) or by phone with information about products and services similar to those, which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and if we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please unsubscribe via the link provided in our email correspondence. Alternatively, you can deactivate your account via your dashboard on our site;
- to notify you about changes to our service;
- to ensure that content from our site is presented in the most effective manner for you and for your computer.
- Information we collect about you. We will use this information:
- to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our service when you choose to do so;
- as part of our efforts to keep our site safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
- to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
- Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
Disclosure of your information
We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
We may share your information with selected third parties including:
- Business partners (including insurance partners), suppliers and sub-contractors for the performance of any contract we enter into with them or you.
- Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in Hong Kong). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.
- Analytics and search engine providers that assist us in the improvement and optimisation of our site.
- Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If Yard-bird or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
- Where you have indicated that you want to use the services of our affiliated mortgage advisers, surveyors or legal advisers, we will share your details with the relevant party by email. They will use these details to contact you as this is a key part of the introduction service we provide. Any further information you share with them will be subject to the terms of their respective privacy policies.
Where we store your personal data
All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted [using SSL technology]. Where we have given you (or where you have chosen) a password, which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We have implemented security measures, which are reasonably designed to help protect the data that we collect or receive in connection with our services from unauthorised access or disclosure. For example, we use encryption techniques to ensure the security of data. However, no transmission or storage of data can be guaranteed to be completely secure and we, therefore, cannot ensure or warrant the security of any information we collect or store.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at email@example.com
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You also have the right to:
- request from us access to personal data we may hold on you;
- request rectification or erasure of personal data;
- impose restrictions on processing your personal data; and/or
- to object to processing;
- data portability.
If you request that your personal data be deleted before a service transaction is complete, then we may not be able to provide that service.
Data retention period
We will retain personal data only for as long as is necessary. In some cases, we will have a legal or statutory obligation to retain information for a set period (for example, accounting records). Where we are working with a business partner to provide services to you, the period of retention may be set according to that business partner’s requirements.
Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of USD$10 to meet our costs in providing you with details of the information we hold about you.
Last updated March 2018